Media usage by the VALS types
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Media usage by the VALS types

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Published by Values and Lifestyles Program, SRI International in Menlo Park, CA (333 Ravenswood Ave., Menlo Park 94025) .
Written in English



  • United States,
  • United States.


  • Mass media -- United States -- Audiences.,
  • Advertising media planning -- United States.

Book details:

Edition Notes

Statementby Robert J. Kimball.
SeriesReport / VALS ;, no. 37, VALS report ;, no. 37.
ContributionsValues and Lifestyle Program (SRI International)
LC ClassificationsP96.A832 U64 1982
The Physical Object
Paginationv, 39 leaves :
Number of Pages39
ID Numbers
Open LibraryOL3201222M
LC Control Number83105408

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  Media sharing types of Social Media are used to find and share photographs, live video, video and other kinds of media on the web. They are also going to help you in brand building, lead generation, targeting and so on. They give individuals and brands a place to discover and share media so the target audiences can be targeted and converted Importantly, frequent social media usage does not necessarily indicate social media addiction (Griffiths, ) and therefore does not always have negative implications for indiv iduals’ mental The negative effects of social media. RSPH and the Young Health Movement (YHM) published a report examining the positive and negative effects of social media on young people’s health, including a list of social media platforms according to their impact on young people’s mental health.. Study reveals that social media leads to increased feelings of depression, anxiety, poor body image, and Statistical analysis of survey results quantified and enriched the basic concepts of the VALS typology and enabled us to provide detailed quantitative and human portraits of the VALS types

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